NEWS

DETROIT – In the hotly contested battle for luxury car buyers, personal experience matters most. So Cadillac is putting potential customers behind the wheel of a 556-horsepower Cadillac CTS-V on a private racecourse.

DETROIT – Cadillac is rolling out a new, modern design for its dealerships as part of the brand’s “Defining Moments” customer service initiative.

DETROIT –The Cadillac brand is now ranked among the top 10 in the industry for initial quality (ranking 9th overall), with the Escalade topping the large premium crossover/SUV segment, according to the 2011 J.D. Power and Associates Initial Quality StudySM.

DETROIT – Cadillac reported its second-strongest month of the year in August with total sales up 4 percent at 13,208 units versus August 2010. Retail sales were up 14 percent at 12,260 and were also up 23 percent versus July 2011.

DETROIT – Cadillac is rolling out a new, modern design for its dealerships as part of the brand’s “Defining Moments” customer service initiative.

DETROIT – Cadillac continued its 16-month run of year-to-year sales gains, reporting U.S. retail sales increased 8 percent in May to 9,832, led by the CTS family of luxury cars and Escalade line of luxury SUVs.

DETROIT – A new 3.6L V-6 – the segment’s most powerful standard engine – headlines updates to the 2012 Cadillac SRX. It enhances a combination of performance, technology and refinement that is resonating with more luxury crossover customers.

The Cadillac SRX, a fast-rising favorite among midsize luxury crossovers, receives a significant upgrade for the 2012 model year starting in August. A new 308-horsepower 3.6L direct-injected V6 engine gives SRX the most standard power in its class, and includes a driver-selectable ECO Mode for optimal fuel economy.

DETROIT – Cadillac reported U.S. total sales of 11,119 vehicles in July, a decrease of 26 percent from an exceptionally strong July 2010. However, total sales increased 2.4 percent over June and remain up 9 percent for the year.

TRAVERSE CITY, Mich. – Cadillac will expand its model lineup in 2012 with a new entry in the compact luxury segment codenamed ATS.