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News

Cadillac Celebrates Launch of New Book

  • Dec 5, 2012
NEW YORK – Cadillac celebrated the official launch of a new self-titled luxury book at New York City’s Lincoln Center Tuesday night. Cadillac, published by Assouline, features more than 200 full-color photographs chronicling the brand’s influence on American culture over its 110-year history.

XTS and ATS Drive Cadillac Momentum

  • Dec 3, 2012
DETROIT – Cadillac’s new ATS sport sedan and XTS luxury sedan drove a 30 percent increase in total November sales with strong performances on both U.S. coasts. Retail sales were up 23 percent in California and 37 percent in the Northeast.

Cadillac’s Electric Self Starter Turns 100

  • Feb 15, 2012
DETROIT – With the turn of a key or push of a button, starting a car today is taken for granted. But a century ago, the electric starter that debuted in the 1912 Cadillac Touring Edition helped establish Cadillac’s reputation as a test bed of technology and innovation.