As part of the continued expansion of Cadillac, General Motors today announced a strategic realignment that will establish the flagship brand as a separate business unit. In addition, the new Cadillac organization will expand to New York with a new global headquarters opening in 2015.
Cadillac announced today it will elevate its growing portfolio with a new, top-end, high-technology car. The as-yet unnamed Cadillac will go into production in the fourth quarter of 2015 at the Detroit-Hamtramck assembly plant.
Cadillac will begin offering advanced “intelligent and connected” vehicle technologies on certain 2017 model year vehicles, General Motors CEO Mary Barra said Sunday during her keynote address at the Intelligent Transport System (ITS) World Congress in Detroit.
Reducing clutter and adding function, Cadillac will add wireless charging of smartphones in the 2015 model ATS sport sedan and coupe launching this fall. Compatible with Powermat and other in-phone wireless charging technologies, the feature eliminates the need for cords on board.
Greater torque output in the 2015 ATS Coupe and ATS Sedan equipped with the 2.0L turbo four-cylinder engine, and available safety-enhancing lane-changing and lane-keeping technologies, highlight the new model year for the luxury sport models.
DETROIT – A 1918 Cadillac Type 57 that earned its place in history during World War I received an honor of its own today. It is the fourth vehicle added to the Historic Vehicle Association’s new National Historic Vehicle Register and U.S. Department of the Interior Historic American Engineering Record.
General Motors today announced the appointment of Johan de Nysschen as President – Cadillac. de Nysschen will be responsible for all aspects of Cadillac globally including sales, pricing and network development, strategic brand development and marketing and product portfolio planning, including critical input for product engineering and design.