Cadillac Creator Series: Learn about the LYRIQ Electric SUV

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LYRIQ Creator Series Icon

Feel the pulse and understand where it comes from. This is your journey to the all-electric Cadillac LYRIQ.

Simulated vehicle shown. Actual production model may vary. Limited availability. Initial availability first half of 2022

CHAPTER IV

POWERFUL CONNECTION

Interacting with LYRIQ technologies is, in a word, effortless. Its interface requires only the most natural movements, as if you’ve always known how to unlock every feature—a simple tap of your finger reveals a universe of possibilities.

“Wherever we can carry over a habit that our customers already have, we’re going to do that. It’s a very intuitive vehicle.”

SANDY LIPSCOMB

Design Group Manager

User Experience

“If there are too many different options, it can be overwhelming. Tailored options are better for the driver.”

SOYEON CHOI

Design Group Manager

User Experience

The seamless 33'' diagonal advanced LED display allows for intuitive interaction with the tools that make your travel more comfortable and refined. When considering the apps to be included on the vehicle, User Experience Design Group Manager Soyeon Choi opted for a more focused collection of Google built-in apps and services like Google Assistant, Google Maps and Google Play.

MORE TO COME IN CHAPTER V

THE STORY CONTINUES

There are still so many exciting details yet to be revealed.


THERE’S MORE TO DISCOVER
Keep scrolling to see all of the LYRIQ Creator Series content.

CHAPTER I: A SOUL THAT RECOGNIZES YOUR OWN

CHAPTER I

A SOUL THAT RECOGNIZES YOUR OWN

The Cadillac LYRIQ exists in a state of artful integration—every aspect is meant to complement your movements. Creating it required a challenge of convention that pushed beyond industry standards. We began with an unparalleled first impression.

LYRIQ comes alive at your approach. Upon recognizing your presence, it “speaks” to you through hundreds of choreographed exterior LED lights. The interior comes alive, adjusting the seat, mirror and climate system to your preferences in a welcoming sequence.

“With an electric vehicle, you do not get that traditional rumble and vibration of an engine at start up. Lighting enables us to create a unique welcoming experience.”

CANDICE WILLETT

Lead Creative Designer, Lighting

As you settle comfortably in the spacious cabin, intelligent lighting reacts to your movements and helps you explore the space. Reach into the open console and the light momentarily turns from chosen color to bright white to help you see the space more clearly. It’s intuitively structured around you.

And these are only the first few moments into your experience. There’s more to come.

CHAPTER II: A JOURNEY ELECTRIFIED

CHAPTER II

A JOURNEY ELECTRIFIED

A legacy of innovation at your fingertips, engaging LYRIQ on the road for the first time will feel comfortably familiar and exhilaratingly fresh. It’s a feeling that Todd Bruder, the Lead Development Engineer on Battery Electric Vehicles, wanted to capture as he considered the brand’s history.

“Cadillac has always been on the leading edge of performance and technology. So, moving to the electric drivetrain fits in perfectly.”

TODD BRUDER

Lead Development Engineer
 Battery Electric Vehicles

The electric drivetrain does more than provide a spirited acceleration—regenerative braking allows you to harness the deceleration as well. When activating the brake pedal, LYRIQ converts unused kinetic energy and stores it for your future travels, giving you the luxury of spontaneity driven by efficiency.

This is just a glimpse into your first experience on the road with LYRIQ—but there’s so much left to be revealed.

CHAPTER III: A VISION CRYSTALLIZED

CHAPTER III

A VISION CRYSTALLIZED

The Cadillac LYRIQ unfurls over time, revealing beautiful new details as you exist alongside each other. Every opportunity was taken to add a thoughtful moment of pattern, light or unexpected shape. It was a challenge that Interior Design Manager Tristan Murphy relished.

“Regarding the knurling that runs along the sides of the multifunctional controller, we spent a ton of time milling out different patterns with varying depths, sizes and shapes to ensure that it not only looks beautiful, but also feels fantastic to use.”

TRISTAN MURPHY

Interior Design Manager

Even before you are comfortably inside LYRIQ, the striking cantilevered center console, evoking elements of modern architecture, will capture your attention. Without the need for a transmission tunnel, Murphy and his team of designers were able to create a more ergonomic, more useful, more beautiful console.

“For so long these spaces were treated like hollow, plastic afterthoughts. On the LYRIQ they’ve been treated with care and respect.”

“For so long these spaces were treated like hollow, plastic afterthoughts. On the LYRIQ they’ve been treated with care and respect.”

TRISTAN MURPHY

Interior Design Manager

TRISTAN MURPHY

Interior Design Manager

This is an elevation of form and function unlike anything you’ve ever felt within a Cadillac. Soon, we’ll show you the intuitiveness sitting just below the surface of this amazing electric vehicle.

LYRIQ

Unlike anything you’ve ever seen.

  • Service availability, features and functionality are subject to limitations and vary by vehicle, device, location and active service plan. Device data connection is required. Google Actions require account linking to use. Lock/unlock feature requires automatic locks. Remote start/stop requires GM factory-installed and -enabled remote start system. See onstar.com for details and limitations. Google, Google Play, and Google Maps are trademarks of Google LLC.

  • Google Maps is a trademark of Google, Inc. Google, Google Play, and Google Maps are trademarks of Google LLC.

  • Google Play is a trademark of Google, Inc. Google, Google Play, and Google Maps are trademarks of Google LLC.

  • Vehicle user interface is a product of Google and its terms and privacy statements apply. Requires the Android Auto app on Google Play and a compatible Android smartphone. Data plan rates apply. You can check which smartphones are compatible at g.co/androidauto/requirements. Android, Google Play and Android Auto are trademarks of Google LLC.

  • The Manufacturer’s Suggested Retail Price excludes destination freight charge, tax, title, license, dealer fees and optional equipment. Click here to see all Cadillac vehicles’ destination freight charges.

  • Safety or driver assistance features are no substitute for the driver’s responsibility to operate the vehicle in a safe manner. Read the vehicle’s owner’s manual for important feature limitations and information.

  • Functionality varies by model. Full functionality requires compatible Bluetooth® and smartphone, and USB connectivity for some devices.

  • Vehicle user interface is a product of Apple® and its terms and privacy statements apply. Requires compatible iPhone® and data plan rates apply. Apple CarPlay, Siri, iPhone and Apple Music are trademarks of Apple, Inc., registered in the U.S. and other countries.

  • Functionality is subject to limitations and varies by vehicle, infotainment system, and location. Select service plan required. Certain Alexa Skills require account linking to use. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. See onstar.com for additional details.

  • The system wirelessly charges one compatible mobile device. Some phones have built-in wireless charging technology and others require a special adaptor/back cover. To check for phone or other device compatibility, see my.cadillac.com/learn or consult your carrier.

  • Always pay attention while driving and when using Super Cruise. Do not use a hand-held device. Visit cadillac.com/supercruise for compatible roads and full details.

  • MSRP excludes tax, title, license and dealer fees.

  • Read the vehicle's owner's manual for important feature limitations and information.

  • Lower-profile tires wear faster. Tire and wheel damage may occur on rough or damaged roads or from surfaces, curbs, debris or obstacles. This damage is not covered by the GM New Vehicle Limited Warranty. For more details, go to https://my.cadillac.com/how-to-support/exterior/tires-wheels/tires or see your dealer.