For more than a century, Cadillac has been driving innovation and setting the standard of American luxury. Explore the history of an icon and learn how Cadillac is continuing to reimagine what is possible.

ICONIC THEN, ICONIC NOW

SPARKING A CHANGE

Cadillac introduced the industry’s first electric starter in 1911. Today, LYRIQ is leading the way toward an all-electric future.

Simulated vehicle shown. Actual production model will vary. 2023 Cadillac LYRIQ by reservation or preorder only. See dealer for details.

FROM GOLDEN AGE TO MODERN AGE

For decades, the Cadillac name was synonymous with the glitz and glamour of Hollywood’s Golden Age. More recently, Oscar-winner Regina King and the Cadillac Escalade made a stunning appearance on the red carpet during the 2020 awards season.

GROUNDBREAKING TECHNOLOGY

In 1954, Cadillac became the first carmaker in the world to standard-fit all models with power steering. Today, Cadillac’s Super Cruise™* offers the first truly hands-free driver-assistance technology on more than 400,000 miles of compatible roads in the U.S. and Canada.

Escalade ESV Sport shown.

MORE THAN A STYLISH CAR

The 1964 Cadillac Series 62 Coupe combined style with power, boasting an all-new V8 engine with more horsepower and torque. Today, the powerful Escalade-V is the first SUV to offer the V-Series badge.

A CENTURY OF POWER

In 1915, the first mass-produced V8 engine was introduced in all Cadillac models. Powered by the highest output in Cadillac’s history—a 6.2L Supercharged V8—the 2022 CT5-V Blackwing is the perfect balance between raw power and precise power.

Extremely limited availability.

EYE-CATCHING DETAILS

The soaring tailfins of the 1959 Eldorado Biarritz were the epitome of postwar, jet-age optimism. The thin, vertical taillamps on the 2021 Escalade accentuate its eye-catching and confident aesthetic.

A VEHICLE FOR CHANGE

In the 1930s, Cadillac began embracing a more diverse audience. Today, Cadillac continues this ongoing commitment to service underrepresented communities and collaborates with BIPOC and LGBTQ+ artists to create inclusive brand experiences.

A SMOOTH RIDE 

In 2002, the world’s fastest-reacting suspension technology—Magnetic Ride Control—was first introduced on the Cadillac Seville STS. Today, Cadillac Escalade is the only full-size luxury SUV to employ Magnetic Ride Control technology.

Escalade-V limited availability. Preproduction model shown. Actual production model will vary.

DEDICATION TO RELAXATION

Cadillac offered the first automatic climate control system in 1964. Cadillac’s dedication to comfort continues with LYRIQ’s next-generation Active Noise Cancellation and seating architecture that offers lumbar support and massage.

Simulated vehicle shown. Actual production model may vary. 2023 Cadillac LYRIQ by reservation or preorder only. See dealer for details. 

INSIDE AND OUT LUXURY

In 1938, Cadillac offered the first sunroofs available in American automobiles. InnerSpace reimagines the luxury experience with unobstructed 360-degree panoramic views.

Concept vehicle shown. Not available for sale.

ALWAYS LOOKING FORWARD

In 1959, the Cyclone concept car drew heavily from the groundbreaking and futuristic aerospace designs of the era. For Cadillac’s VTOL, the sky’s the limit: The Vertical Take-Off and Landing concept vehicle uses drone technology to fly passengers above the street.

A TIMELESS SYMBOL 

The original Cadillac emblem was inspired by the family crest of Antoine de la Mothe Cadillac, the founder of the city of Detroit. Over the last 120 years, the Cadillac Crest has continued to evolve to reflect the changing times. The most recent streamlined, monochromatic version points toward Cadillac’s all-electric future. 

Simulated vehicle shown. Actual production model may vary. 2023 Cadillac LYRIQ by reservation or preorder only. See dealer for details. 

CELEBRATING 120 YEARS OF INNOVATION

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CADILLAC ANNIVERSARY COLLECTION

To celebrate 120 years of innovation, Cadillac has created a limited collection of anniversary pieces. Outfit the whole family with an iconic look. 

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