A U D A C I T Y
A U D A C I T Y
A U D A C I T Y
A U D A C I T Y

A U D A C I T Y
Some move with caution, others ignite. Always in motion, always in charge—never waiting for the perfect moment or an invitation. Audacity isn’t a style. It’s the force of our nature, our DNA. Felt in the silence before acceleration, in the hum of confidence beneath the surface.
This space is built for the bold. For the visionaries who see possibility in every turn, every moment, every mile. Here, innovation doesn’t follow, it leads. Luxury doesn’t speak louder. It speaks smarter. Here, innovation doesn’t mean incremental change, it's game changing. Leadership toward something new.
Cadillac. For those who drive differently. For those who drive their own story.


For Those Who Drive Differently
Some move with caution, others ignite. Always in motion, always in charge—never waiting for the perfect moment or an invitation. Audacity isn’t a style. It’s the force of our nature, our DNA. Felt in the silence before acceleration, in the hum of confidence beneath the surface.
This space is built for the bold. For the visionaries who see possibility in every turn, every moment, every mile. Here, innovation doesn’t follow, it leads. Luxury doesn’t speak louder. It speaks smarter. Here, innovation doesn’t mean incremental change, it's game changing. Leadership toward something new.
Cadillac. For those who drive differently. For those who drive their own story.

2024 ABFF BEST DIRECTOR RECIPIENT
COKE DANIELS
A champion of celebrating diversity, passion, and the power of chasing your dreams, Coke’s work is centered around capturing stories of resilience and the spirit of the young Black entrepreneurs.
His latest film “Waterboyz” premiered at this years ABFF in Miami, taking home a grand prize as Best Director.

RISING ICON
ESTEBAN RAHEEM ABDUL RAHEEM SAMAYOA
Esteban, born in Sacramento, CA (1995), is an Oakland-based artist whose work is deeply rooted in his upbringing and personal experiences.

POETRY IN MOTION
This Cadillac Campaign pulses with power and precision, brought to life through the dynamic lens of acclaimed automotive director Wes Walker. This visually stunning experience highlights the artistry of movement, culminating in a celebration of Hispanic Heritage that drives the campaign's energy forward.

ELECTRIC NIGHTS WITH LUKAS DONG
Go behind the scenes and experience the features of the All-Electric Cadillac LYRIQ

MEET INGRID SILVA
THE 2024 RISING ICON
OF CADILLAC
We honor Ingrid's journey and accomplishments as our 2024 Cadillac Rising Icon. It is through her unwavering dedication to performance that she inspires change and innovation today, tomorrow, and into the future.

UNDENIABLY SEEN, UNDENIABLY HEARD
Cadillac has teamed up with cultural tastemakers Phil Yoon and AsianBossGirl to celebrate living boldly, taking up space and pursuing your truest passions that drive your own destiny.

HER STORY HER HISTORY
This Hispanic Heritage Month we celebrate the gifted Esther Anaya and the all-new 2023 Cadillac Escalade.


This Women's History Month we celebrate visionary women leading behind the scenes.

CELEBRATING BLACK HISTORY
This Black History Month we welcome you to #PlayMyCadillac—Cadillac playlist & short stories inspired by Black artistry.


This episode of Cadillac Rising Icons features Cimafunk - a genre-bending Afro Latin artist from Cuba on a mission to make us all feel the funk.
BE MARAVILLOSA
Cadillac Escalade-V celebrates the power of Hispanic Heritage by reminding us how our communities have always inspired us to be Maravillosa.

BLACK FUTURE
In the creative spot, we experience a glimpse of Killer Mike’s vision made up of the work of rising NFT visual artists Nyla Hayes, Nick Davis, and more.

UNDENIABLY ME
Cadillac Celebrates this year’s Pride with the Undeniable imagination of multi-hyphenate visionary Dario Calmese.

AN ICONIC INTRODUCTION
Featuring Big Boi of Outkast & the All-Electric ESCALADE IQ.

BE UNDENIABLE
Through a series of striking portraits to poignant, insightfully inspiring stories we experience the uncompromising presence of Asian-American identity. Be Undeniable with Cadillac LYRIQ.

Featured: Cadillac LYRIQ
Featured: Cadillac Escalade
BUSINESS SPOTLIGHT – ELLIS ISLE FT. NAILAH ELLIS-BROWN.
Black entrepreneurship takes, rigor, resilience and a clear vision for the road ahead. In this spotlight, Nailah Ellis, Founder of Ellis Isle, shares her philosophy on what it takes to shape her small business with big ideas.

INVENTING FOREVER
It is Black ingenuity that’s influenced cultures all over the world, and contributes to the lives of millions of Americans. This 4-part video series celebrates the inventors, the creators, and the dreamers who dare to use their minds in ways that spark generations of Black thinkers.

Featured: Cadillac Escalade-V
MAFFIO'S MUSICAL INSPIRATION
Watch Grammy Award-Winning Producer Maffio showcase what it means to be iconic as he experiences the powerful Escalade-V that inspired his latest instrumental.
