A U D A C I T Y

Preproduction model shown. Actual production models will vary. See dealer for 2024 LYRIQ availability details.

A U D A C I T Y

In an era of transformation led by audacious individuals this campaign is an expression of bold resilience. We at Cadillac celebrate this brave display of accomplishments born from resistance and innovation. Audacity is the mark of a true icon, unceremoniously changing industries, communities, culture, and the world.

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UNDENIABLY SEEN, UNDENIABLY HEARD

Cadillac has teamed up with cultural tastemaker AsianBossGirl to celebrate living boldly, taking up space and pursuing your truest passions that drive your own destiny.

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HER STORY HER HISTORY

This Hispanic Heritage Month we celebrate the gifted Esther Anaya and the all-new 2023 Cadillac Escalade.

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EXPLORE THE 2023 CADILLAC ESCALADE

AN ICONIC INTRODUCTION

Featuring Big Boi of Outkast & the All-Electric ESCALADE IQ.

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EXPLORE THE ESCALADE IQ

Crystal Windham, Executive Director of Global Industrial Design at GM

This Women's History Month we celebrate visionary women leading behind the scenes.

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CELEBRATING BLACK HISTORY

This Black History Month we welcome you to #PlayMyCadillac—Cadillac playlist & short stories inspired by Black artistry.

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This episode of Cadillac Rising Icons features Cimafunk - a genre-bending Afro Latin artist from Cuba on a mission to make us all feel the funk.

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BE MARAVILLOSA

Cadillac Escalade-V celebrates the power of Hispanic Heritage by reminding us how our communities have always inspired us to be Maravillosa.

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BLACK FUTURE

In the creative spot, we experience a glimpse of Killer Mike’s vision made up of the work of rising NFT visual artists Nyla Hayes, Nick Davis, and more.

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UNDENIABLY ME

Cadillac Celebrates this year’s Pride with the Undeniable imagination of multi-hyphenate visionary Dario Calmese.

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Bangladeshi Born, Queen NY Native Hip-Hop Artist, Anik Khan

BE UNDENIABLE

Through a series of striking portraits to poignant, insightfully inspiring stories we experience the uncompromising presence of Asian-American identity. Be Undeniable with Cadillac LYRIQ.

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Emil Wilbekin, Founder of Native Son Speaking with a Woman

Featured: Cadillac LYRIQ

THE FUTURE HAS ARRIVED

In celebration of audacious women who have boldly showed up on their own terms we sat with Grammy award-winning lead vocalist Gloria "Goyo" Martinez to discuss her future and the electric road ahead with the all-electric 2023 LYRIQ.

Featured: Cadillac Escalade

BUSINESS SPOTLIGHT – ELLIS ISLE FT. NAILAH ELLIS-BROWN.

Black entrepreneurship takes, rigor, resilience and a clear vision for the road ahead. In this spotlight, Nailah Ellis, Founder of Ellis Isle, shares her philosophy on what it takes to shape her small business with big ideas.

INVENTING FOREVER

It is Black ingenuity that’s influenced cultures all over the world, and contributes to the lives of millions of Americans. This 4-part video series celebrates the inventors, the creators, and the dreamers who dare to use their minds in ways that spark generations of Black thinkers.

Featured: Cadillac Escalade-V

MAFFIO'S MUSICAL INSPIRATION

Watch Grammy Award-Winning Producer Maffio showcase what it means to be iconic as he experiences the powerful Escalade-V that inspired his latest instrumental.

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