Audacity of Blackness: Make a Statement | Cadillac

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BLACK LIFE
HAS ALWAYS MATTERED.

It is human. Full of joy, respect, and honor. It is living, breathing, building, and innovating. Black life is reason to believe in a greater future. And, it is the reason we are committed towards achieving Equity + Justice.
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Audacity of Women's Heritage Video Thumbnail

The Audacity of Herstory

“We’re shaping a new future for women.”

Women have always risen to leadership in times of change. The Audacity of Women’s Heritage is a celebration of the resilience and accomplishments of Black women who are transforming our world. Through one of this generation’s most influential voices, activist Tamika Mallory, we experience the spirit of sisterhood, innovation, and hope for the future.
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The Audacity of Blackness

“This is a testament of what happens when you bet on Black…”

This is an era of transformation led by audacious Black leaders in every sector. This film is an expression of the glorious, resilient display of Black accomplishments born from resistance and innovation, that have changed industries, communities, culture, and the world. From the powerful voice of activist and rapper Killer Mike, we experience the celebratory spirit of Black achievement and audacity.

This film is an expression of the glorious, resilient display of Black accomplishments born from resistance and innovation, that have changed industries, communities, culture, and the world. From the powerful voice of activist and rapper Killer Mike, we experience the celebratory spirit of Black achievement and audacity.

In addition to our pledge, we are working to promote Equity + Justice in the following sectors.
Audacity of Blackness Art Icon

Art

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Entertainment

Audacity of Blackness Enterpreneurship Icon

Entrepreneurship

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Innovation

THIS IS ONLY THE BEGINNING.

In partnership with General Motors, $10 million was designated to support organizations that promote inclusion and justice. An initial $1 million went to the NAACP Legal Defense and Education Fund.

Cadillac will continue to take action because we are impatient to affect change. This is not a symbolic gesture; this is an ongoing commitment to operate in service to the Black Community.

Sign up to stay informed about our future initiatives.
STAY INFORMED

THIS IS ONLY THE BEGINNING.

In partnership with General Motors, $10 million was designated to support organizations that promote inclusion and justice. An initial $1 million went to the NAACP Legal Defense and Education Fund.

Cadillac will continue to take action because we are impatient to affect change. This is not a symbolic gesture; this is an ongoing commitment to operate in service to the Black Community.

Sign up to stay informed about our future initiatives.
STAY INFORMED
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