A U D A C I T Y

In an era of transformation led by audacious individuals this campaign is an expression of bold resilience. We at Cadillac celebrate this brave display of accomplishments born from resistance and innovation. Audacity is the mark of a true icon, unceremoniously changing industries, communities, culture, and the world.

In an era of transformation led by audacious individuals this campaign is an expression of bold resilience. We at Cadillac celebrate this brave display of accomplishments born from resistance and innovation. Audacity is the mark of a true icon, unceremoniously changing industries, communities, culture, and the world. 

BE MARAVILLOSA

Cadillac Escalade-V celebrates the power of Hispanic Heritage by reminding us how our communities have always inspired us to be Maravillosa.  

BLACK FUTURE

In the creative spot, we experience a glimpse of Killer Mike’s vision made up of the work of rising NFT visual artists Nyla Hayes, Nick Davis, and more. 

UNDENIABLY ME

Cadillac Celebrates this year’s Pride with the Undeniable imagination of multi-hyphenate visionary Dario Calmese. 

BE UNDENIABLE

Through a series of striking portraits to poignant, insightfully inspiring stories we experience the uncompromising presence of Asian-American identity. Be Undeniable with Cadillac LYRIQ. 

Featured: Cadillac LYRIQ

THE FUTURE HAS ARRIVED

In celebration of audacious women who have boldly showed up on their own terms we sat with Grammy award-winning lead vocalist Gloria "Goyo" Martinez to discuss her future and the electric road ahead with the all-electric 2023 LYRIQ.

BUSINESS SPOTLIGHT – ELLIS ISLE FT. NAILAH ELLIS-BROWN.

Black entrepreneurship takes, rigor, resilience and a clear vision for the road ahead. In this spotlight, Nailah Ellis, Founder of Ellis Isle, shares her philosophy on what it takes to shape her small business with big ideas.

INVENTING FOREVER

It is Black ingenuity that’s influenced cultures all over the world, and contributes to the lives of millions of Americans. This 4-part video series celebrates the inventors, the creators, and the dreamers who dare to use their minds in ways that spark generations of Black thinkers.

MAFFIO'S MUSICAL INSPIRATION

Watch Grammy Award-Winning Producer Maffio showcase what it means to be iconic as he experiences the powerful Escalade-V that inspired his latest instrumental.

MORE

THE STORY CONTINUES

THIS IS ONLY THE BEGINNING

Cadillac will continue to take action because we are impatient to affect change. This is not a symbolic gesture; this is an ongoing commitment to operate in service to the underrepresented communities.

Sign up to stay informed about our future initiatives.

Cadillac will continue to take action because we are impatient to affect change. This is not a symbolic
gesture; this is an ongoing commitment to operate in service to the underrepresented communities. 

Sign up to stay informed about our future initiatives.


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