A U D A C I T Y

In an era of transformation led by audacious individuals this campaign is an expression of bold resilience. We at Cadillac celebrate this brave display of accomplishments born from resistance and innovation. Audacity is the mark of a true icon, unceremoniously changing industries, communities, culture, and the world.

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Crystal Windham, Executive Director of Global Industrial Design at GM

This Women's History Month we celebrate visionary women leading behind the scenes.

EXPLORE THE CT5 V-SERIES

CELEBRATING BLACK HISTORY

This Black History Month we welcome you to #PlayMyCadillac—Cadillac playlist & short stories inspired by Black artistry.

EXPERIENCE LYRIQ

This episode of Cadillac Rising Icons features Cimafunk - a genre-bending Afro Latin artist from Cuba on a mission to make us all feel the funk.

Explore CT5 V-Series

BE MARAVILLOSA

Cadillac Escalade-V celebrates the power of Hispanic Heritage by reminding us how our communities have always inspired us to be Maravillosa.

DISCOVER ESCALADE-V

BLACK FUTURE

In the creative spot, we experience a glimpse of Killer Mike’s vision made up of the work of rising NFT visual artists Nyla Hayes, Nick Davis, and more.

EXPLORE ESCALADE-V

UNDENIABLY ME

Cadillac Celebrates this year’s Pride with the Undeniable imagination of multi-hyphenate visionary Dario Calmese.

EXPERIENCE LYRIQ

VIEW ALL DESIGN FEATURES

Bangladeshi Born, Queen NY Native Hip-Hop Artist, Anik Khan

BE UNDENIABLE

Through a series of striking portraits to poignant, insightfully inspiring stories we experience the uncompromising presence of Asian-American identity. Be Undeniable with Cadillac LYRIQ.

EXPERIENCE LYRIQ

Emil Wilbekin, Founder of Native Son Speaking with a Woman

Featured: Cadillac LYRIQ

THE FUTURE HAS ARRIVED

In celebration of audacious women who have boldly showed up on their own terms we sat with Grammy award-winning lead vocalist Gloria "Goyo" Martinez to discuss her future and the electric road ahead with the all-electric 2023 LYRIQ.

Featured: Cadillac Escalade

BUSINESS SPOTLIGHT – ELLIS ISLE FT. NAILAH ELLIS-BROWN.

Black entrepreneurship takes, rigor, resilience and a clear vision for the road ahead. In this spotlight, Nailah Ellis, Founder of Ellis Isle, shares her philosophy on what it takes to shape her small business with big ideas.

INVENTING FOREVER

It is Black ingenuity that’s influenced cultures all over the world, and contributes to the lives of millions of Americans. This 4-part video series celebrates the inventors, the creators, and the dreamers who dare to use their minds in ways that spark generations of Black thinkers.

Featured: Cadillac Escalade-V

MAFFIO'S MUSICAL INSPIRATION

Watch Grammy Award-Winning Producer Maffio showcase what it means to be iconic as he experiences the powerful Escalade-V that inspired his latest instrumental.

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THE STORY CONTINUES

CADILLAC RISING ICONS: PHILLIP ASHLEY RIX

Cadillac celebrates the audacity of Phillip Ashley, making luxury chocolate accessible to the world. Phillip has developed an international following for his wildly imaginative chocolate tastings and experiences. Learn more

CADILLAC RISING ICONS: RENAE L. BLUITT

The storytelling prowess shown by Renae Bluitt is undeniable. Renae is an established Film Maker, Producer and Advocate for accurate representation of Black Women in Media. See more of her audacious work here.

Andre Power, Creative Director of the Artist Collects "Soulection"

CADILLAC RISING ICONS: NNEKA ONUORAH

Cadillac is beyond proud to feature Nneka Onuorah — the first female, and first person of color to win an Emmy for Outstanding Directing for a Reality Series. Check out more of her trailblazing work here.

DIDDY 120 - CELEBRATING 120 YEARS OF CADILLAC

Diddy, music industry Mogul, Artist and Producer, curates an iconic playlist to celebrate Cadillac’s 120th Anniversary. Listen Now.

CADILLAC PRESENTS:
DRIVEN BY CLASS EPISODE 1

Cadillac highlights the grind of Andre Power, Creative Director of the Artist Collective “Soulection” as he spends a day in New York City scouting new locations for his global event “Link Up”.

ORIGINS OF AUDACITY:
EMIL WILBEKIN

Emil Wilbekin discusses what he’s proud of, the organization that he started six years ago, Native Son, and the true meaning of “icon-status”.

Spotify Playlist - Be Undeniable

Check out Queens, NY, Bangladeshi born Hip-Hop Artist Anik Khan’s top picks for this month’s Spotify Playlist, presented by Cadillac.

THIS IS ONLY THE BEGINNING

Cadillac will continue to take action because we are impatient to affect change. This is not a symbolic gesture; this is an ongoing commitment to operate in service to the underrepresented communities.

Sign up to stay informed about our future initiatives.

Cadillac will continue to take action because we are impatient to affect change. This is not a symbolic
gesture; this is an ongoing commitment to operate in service to the underrepresented communities.

Sign up to stay informed about our future initiatives.

STAY INFORMED