In an era of transformation led by audacious individuals this campaign is an expression of bold resilience. We at Cadillac celebrate this brave display of accomplishments born from resistance and innovation. Audacity is the mark of a true icon, unceremoniously changing industries, communities, culture, and the world.

UNDENIABLY SEEN, UNDENIABLY HEARD
Cadillac has teamed up with cultural tastemaker AsianBossGirl to celebrate living boldly, taking up space and pursuing your truest passions that drive your own destiny.

HER STORY HER HISTORY
This Hispanic Heritage Month we celebrate the gifted Esther Anaya and the all-new 2023 Cadillac Escalade.

AN ICONIC INTRODUCTION
Featuring Big Boi of Outkast & the All-Electric ESCALADE IQ.


This Women's History Month we celebrate visionary women leading behind the scenes.

CELEBRATING BLACK HISTORY
This Black History Month we welcome you to #PlayMyCadillac—Cadillac playlist & short stories inspired by Black artistry.


This episode of Cadillac Rising Icons features Cimafunk - a genre-bending Afro Latin artist from Cuba on a mission to make us all feel the funk.
BE MARAVILLOSA
Cadillac Escalade-V celebrates the power of Hispanic Heritage by reminding us how our communities have always inspired us to be Maravillosa.

BLACK FUTURE
In the creative spot, we experience a glimpse of Killer Mike’s vision made up of the work of rising NFT visual artists Nyla Hayes, Nick Davis, and more.

UNDENIABLY ME
Cadillac Celebrates this year’s Pride with the Undeniable imagination of multi-hyphenate visionary Dario Calmese.