A U D A C I T Y

In an era of transformation led by audacious individuals this campaign is an expression of bold resilience. We at Cadillac celebrate this display of accomplishments born from resistance and innovation. Audacity is the mark of a true revolution, unceremoniously changing industries, communities, culture, and the world.
STAY INFORMED
Audacity of Blackness Masthead Image

AUDACITY

In an era of transformation led by audacious individuals this campaign is an expression of bold resilience. We at Cadillac celebrate this display of accomplishments born from resistance and innovation. Audacity is the mark of a true revolution, unceremoniously changing industries, communities, culture, and the world.
STAY INFORMED
Audacity of Blackness Masthead Image
tbd
tbd
tbd
tbd
tbd

INVENTING FOREVER

It is Black ingenuity that’s influenced cultures all over the world, and contributes to the lives of millions of Americans. This 4-part video series celebrates the inventors, the creators, and the dreamers who dare to use their minds in ways that spark generations of Black thinkers.
tbd

THE AUDACITY OF HISPANIC HERITAGE

In Celebration of Hispanic Heritage, we asked Grammy Award-Winning Producer, Maffio to takes us on a journey of sound, creativity and his favorite Cadillac.
tbd

THE AUDACITY OF ME

A behind the scenes look and photo series celebrating Pride and the audacious LGBTQ+ change-makers in Sports, Technology and Fashion. Explore what it takes to rise up against the odds.

The Audacity of Blackness

“This is a testament of what happens when you bet on Black…”

This is an era of transformation led by audacious Black leaders in every sector. This film is an expression of the glorious, resilient display of Black accomplishments born from resistance and innovation, that have changed industries, communities, culture, and the world. From the powerful voice of activist and rapper Killer Mike, we experience the celebratory spirit of Black achievement and audacity.

This film is an expression of the glorious, resilient display of Black accomplishments born from resistance and innovation, that have changed industries, communities, culture, and the world. From the powerful voice of activist and rapper Killer Mike, we experience the celebratory spirit of Black achievement and audacity.

In addition to our pledge, we are working to promote Equity + Justice in the following sectors.
Audacity of Blackness Art Icon

Art

Audacity of Blackness Entertainment Icon

Entertainment

Audacity of Blackness Enterpreneurship Icon

Entrepreneurship

Audacity of Blackness Innovation Icon

Innovation

THIS IS ONLY THE BEGINNING

Cadillac will continue to take action because we are impatient to affect change. This is not a symbolic gesture; this is an ongoing commitment to operate in service to the underrepresented communities. 

Sign up to stay informed about our future initiatives.
STAY INFORMED

THIS IS ONLY THE BEGINNING

Cadillac will continue to take action because we are impatient to affect change. This is not a symbolic
gesture; this is an ongoing commitment to operate in service to the underrepresented communities. 

Sign up to stay informed about our future initiatives.
STAY INFORMED

THIS IS ONLY THE BEGINNING

Sign up to stay informed about our future initiatives.

Cadillac will continue to take action because we are impatient
to affect change. This is not a symbolic gesture; this is an ongoing
commitment to operate in service to the underrepresented communities. 
STAY INFORMED
EXIT
EXIT

  • The Manufacturer’s Suggested Retail Price excludes destination freight charge, tax, title, license, dealer fees and optional equipment. Click here to see all Cadillac vehicles’ destination freight charges.

  • Safety or driver assistance features are no substitute for the driver’s responsibility to operate the vehicle in a safe manner. Read the vehicle Owner’s Manual for important feature limitations and information.

  • Functionality varies by model. Full functionality requires compatible Bluetooth® and smartphone, and USB connectivity for some devices.

  • Vehicle user interface is a product of Apple® and its terms and privacy statements apply. Requires compatible iPhone® and data plan rates apply. Apple CarPlay, Siri, iPhone and Apple Music are trademarks of Apple, Inc., registered in the U.S. and other countries.

  • Vehicle user interface is a product of Google and its terms and privacy statements apply. Requires the Android Auto app on Google Play and a compatible Android smartphone. Data plan rates apply. You can check which smartphones are compatible at g.co/androidauto/requirements. Android, Google Play and Android Auto are trademarks of Google LLC.

  • Functionality is subject to limitations and varies by vehicle, infotainment system, and location. Select service plan required. Certain Alexa Skills require account linking to use. Amazon, Alexa and all related logos and motion marks are trademarks of Amazon.com, Inc. or its affiliates. See onstar.com for additional details.

  • The system wirelessly charges one compatible mobile device. Some phones have built-in wireless charging technology and others require a special adapter/back cover. Check for phone or device compatibility or consult your carrier.

  • Always pay attention while driving and when using Super Cruise. Do not use a hand-held device. Visit cadillac.com/supercruise for compatible roads and full details.

  • MSRP excludes tax, title, license and dealer fees.

  • Read the vehicle's owner's manual for important feature limitations and information.

  • Lower-profile tires wear faster. Tire and wheel damage may occur on rough or damaged roads or from surfaces, curbs, debris or obstacles. This damage is not covered by the GM New Vehicle Limited Warranty. For more details, go to my.cadillac.com/learnabout/tires or see your dealer.

  • Do not use summer-only tires in winter conditions, as it would adversely affect vehicle safety, performance and durability. Use only GM-approved tire and wheel combinations. Unapproved combinations may change the vehicle’s performance characteristics. Lower-profile tires wear faster. Tire and wheel damage may occur on rough or damaged roads or from surfaces, curbs, debris or obstacles. This damage is not covered by the GM New Vehicle Limited Warranty. For more details, go to my.cadillac.com/learnabout/tires or see your dealer.

  • Bose is a registered trademark of the Bose Corporation in the U.S. and other countries.

  • Late availability. Always pay attention while driving and when using Super Cruise. Do not use a hand-held device. Visit cadillac.com/supercruise for compatible roads and full details.

  • AKG is a trademark of AKG Acoustics GmbH, registered in the United States and/or other countries.