Make a Statement: The Audacity of Blackness | Cadillac

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BLACK LIFE
HAS ALWAYS MATTERED.

It is human. Full of joy, respect, and honor. It is living, breathing, building, and innovating. Black life is reason to believe in a greater future. And, it is the reason we are committed towards achieving Equity + Justice.

THE AUDACITY OF BLACKNESS

THE AUDACITY
OF BLACKNESS

“This is a testament of what happens when you bet on Black…”

We are bearing witness to an era of transformation led by audacious Black leaders in every sector. To be Black and audacious, is to be the perfecter of all circumstances. It is the innate ability to turn something standard, or not meant for all people, into something unexpectedly fabulous and inclusive.

This film is an expression of the glorious, resilient display of Black accomplishments born from resistance and innovation, that have changed industries, communities, culture, and the world. From the powerful voice of activist and rapper Killer Mike, we experience the celebratory spirit of Black achievement and audacity.

This film is an expression of the glorious, resilient display of Black accomplishments born from resistance and innovation, that have changed industries, communities, culture, and the world. From the powerful voice of activist and rapper Killer Mike, we experience the celebratory spirit of Black achievement and audacity.


In addition to our pledge, we are working to promote Equity + Justice in the following sectors.

Art

Entertainment

Entrepreneurship

Innovation

THIS IS ONLY THE BEGINNING.

In partnership with General Motors, $10 million was designated to support organizations that promote inclusion and justice. An initial $1 million went to the NAACP Legal Defense and Education Fund.

Cadillac will continue to take action because we are impatient to affect change. This is not a symbolic gesture; this is an ongoing commitment to operate in service to the Black Community.

THIS IS ONLY THE BEGINNING.

In partnership with General Motors, $10 million was designated to support organizations that promote inclusion and justice. An initial $1 million went to the NAACP Legal Defense and Education Fund.

Cadillac will continue to take action because we are impatient to affect change. This is not a symbolic gesture; this is an ongoing commitment to operate in service to the Black Community.


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